Buying a car shouldn’t be a cookie-cutter experience. It shouldn’t be the same for one person as another, because everyone has different needs, different expectations and different comfort levels with technology and vehicle features. Lexus recognized this several years ago and has created two new positions designed to tailor the buying experience to the individual. One of those is the Lexus Delivery Specialist. How might this professional affect your experience at Lexus of Cool Springs?
What Does a Lexus Delivery Specialist Do?
According to Lexus, the goal of a Lexus Delivery Specialist is to, “provide a personalized delivery of each Lexus vehicle, unique to each individual owner’s needs.”
While that’s it, in a nutshell, let’s consider why such a professional would be needed in the first place.
An Increasing Number of Features
Once upon a time, the only real features you could count on with a new car purchase were air conditioning and a radio. That’s changed immensely over time. Even low-end vehicles today have more features than would have been imaginable a few decades ago. When it comes to high-end luxury cars like Lexus vehicles, the number of included features can be incredibly high.
Many new owners struggle to understand what these features are, how they work, how they interoperate with other features and more. A Lexus Delivery Specialist working with Lexus of Cool Springs will acquaint new
buyers with the features of the car, how they work, what they do and more. This ranges from basic features to new and emerging technologies (however, technology-specific questions are handled by the Lexus Technology Specialist).
An LDS must be exceptionally knowledgeable about and able to communicate knowledge with customers on:
Lexus Features: From seat adjustments to rearview camera operation and everything in between
Smartphone Apps: Lexus vehicle are closely linked with the technology drivers use every day
Lexus Systems: Lexus has developed unique automotive systems to provide greater value to buyers
The LDS’ duties go far beyond simply explaining features, though. He or she is also responsible for ensuring that pre-delivery is completed correctly, and that the vehicle is ready for the buyer well before the appointed pickup time. Additionally, the LDS will personalize the delivery to the individual buyer’s needs.
This might mean spending extra time acquainting buyers with new features, or explaining how the Lexus warranty works. These professionals must maintain a vast body of knowledge in order to deliver an exceptional experience to every buyer, but they must also understand other people. This also requires that they understand both verbal and nonverbal communication.
At Lexus of Cool Springs, we’re dedicated to ensuring that each and every customer has an exceptional experience. We’re committed to helping our customers understand everything their new Lexus offers, and our Lexus Delivery Specialist is just one way that we do this. To learn more about Lexus vehicles, visit our showroom today.
Source:
http://pressroom.lexus.com/releases/lexus+crafting+new+approach+customer+relationships+march12.htm
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